State of California, USA
Yerdle Recommerce provides the technology, service and logistics to facilitate the process of creating a “white label” service with the goal of making it easy for apparel retailers to buy back and resell used items. The term “White label” refers, in the case of Yerdle, to the process of upcycling used clothing to such a state that the original producer is able to resell the item as refurbished. Being a platform between consumers and producers, Yerdle is able to facilitate a closed circle of production – consumption – production.
Sustainable production and consumption is key to a sustainable transformation of our societies. Consumptions based emissions of greenhouse gasses are one major contributor to global warming. Buying used clothes instead of new is one way of reducing the need for new production and extends the life cycle of the products. However, there is still a challenge in how to make used goods attractive and easy to buy for consumers. This is the challenge Yerdle addresses by offering a refurbishing service whereby apparel retailers are able to sell used goods in the same way as new ones, making the new/used divide irrelevant for the consumer.
Good practices and solutions
Yerdle provides the service of cleaning, repairing, refurbishing, photographing and posting on online stores clothes made available by customers in exchange of credits that can be used to buy refurbished items. After the clothes have been refurbished by Yerdle, the original producers are able to resell the items under their own brands, complete with warranties, customer service and return policies. Thus, reclaiming the secondary market and reducing the need for new production.
Outcomes & Opportunities
Yerdle is today partner with three major American apparel producers and retailers providing their services for them. Each item Yerdle receives is inspected, inventoried, cleaned, repaired, photographed and placed on the partner’s website. Eventually, it will be picked, packed and shipped to a customer. All of this is done by Yerdle under the partner’s brand. The end consumer never sees the Yerdle name.
Related SDG targets
- 8.4 Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10‑Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead.
- 12.5 By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
- 12.8 By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Photo: © Bruno Nascimento/Unsplash
Project: Circular Baltic 2030